Management of Multinational Corporations

            

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Textbook:
Pages : 264; Paperback;
210 X 275 mm approx.
Suggested Case Studies

Workbook:
Pages : 168; Paperback;
210 X 275 mm approx.

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Textbook Price: Rs. 600;
Workbook Price: Rs. 500;
Available only in INDIA

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Management of Multinational Corporations | Textbook | Workbook | Courseware



Conceptual Background : Chapter 1

Though there is no universally acceptable definition of MNCs they may be generally defined as companies that operate in more than one country and invest directly in operations instead of being involved in licensing, franchising, etc. The operations are not just confined to sales but also involve manufacturing and R&D.

MNCs tend to be oligopolistic and dynamic in sensing and exploiting local opportunities. The various subsidiaries of an MNC enjoy substantial autonomy in decision making, except in some critical areas, which are handled by the parent firm. MNCs can be vertically or horizontally integrated.

They can also take the form of conglomerates, joint ventures, or strategic alliances. The growth of MNCs in the last few decades may be attributed to the revolution in information technology and the removal of restrictions on capital flows by several countries around the globe. Many theories have been framed to explain the evolution of MNCs.

Some of them are Internalization theory, Oligopoly theory, Tariff jumping hypothesis, Obsolescing theory and Internationalization theory. The Internationalization theory explains how a company develops gradually from an exporting firm to an independent MNC and finally becomes a transnational company.

Chapter 1 : Overview


Defining MNCs
Characteristics of MNCs
Types of MNCs
Growth of MNCs
Evolution of MNCs
A Theoretical Perspective
Internalization Theory
Oligopoly Theory

The Tariff-Jumping Hypothesis
Obsolescing Bargain Theory
The Three Models of Internationalization Strategy
Three Phase Internationalization Model
Passive or Dependent Internationalization
Active and Independent Internationalization
Active and Cooperative Internationalization